midmarket
From ad-hoc to program: the mid-market corporate travel playbook
You've outgrown "the EA books it" but you're not enterprise yet. Here's the playbook for Australian mid-market companies (50-500 people) building their first real travel program.
From ad-hoc to program: the mid-market corporate travel playbook
You''ve outgrown "Sarah in the EA pool books it". You''re not enterprise yet — no procurement function, no full-time travel manager. But your travel spend has quietly crossed $500,000 a year and finance has started asking questions.
This is the playbook for building your first real corporate travel program without hiring for it.
Signs you''re ready
- Multiple EAs booking travel independently, in different tools
- No single view of "who''s travelling next week"
- Finance receiving invoices from 12 airlines and 40 hotels every month
- At least one traveller stranded during a recent disruption
- Cabin-class arguments happening more than twice a quarter
If two of the above are true, you have an ad-hoc travel operation that''s about to become a problem.
The 60-day rollout
Days 1–7: Audit
- Pull 12 months of travel spend from finance
- Categorise by traveller, cost centre, and vendor
- Identify your top 10 hotel properties and top 5 routes — these will drive rate negotiations
Days 8–14: Policy
- Use our SME travel policy template as a starting point
- Tighten cabin/hotel bands to match your reality, not aspirations
- Get exec sign-off before rolling out
Days 15–30: TMC selection
- Shortlist 3 providers (how to evaluate)
- Score them on time-to-ticket, portal usability, policy engine, and Australian concierge quality
- Insist on a live demo against your last 20 bookings, not a pitch deck
Days 31–45: Rollout
- Load traveller profiles (frequent-flyer numbers, dietary, seat preferences)
- Load your travel policy into the portal
- Set up cost-centre and project-code splits
- Onboard your top 20 travellers first, then everyone else
Days 46–60: Reporting
- First monthly consolidated invoice lands
- Compare spend YTD against last year, same period
- Present to finance and leadership — this is the moment your program becomes real
What "good" looks like at mid-market
- 90%+ of bookings go through the portal (not around it)
- Policy compliance above 85% within 3 months
- Consolidated monthly invoicing into your accounting stack
- Sub-2-hour turnaround on standard bookings; sub-1-hour on urgent
- Traveller satisfaction above 80% on internal survey
Where mid-market programs go wrong
- Choosing a legacy global TMC because it feels safe. They''re optimised for $10M+ enterprise programs; you''ll drown in process.
- Skipping the policy step. A portal without policy is just another booking tool.
- Not tracking savings. If you can''t prove savings by month 6, you''ll lose executive support.
- Trying to do too much duty-of-care from scratch. Start with "we know where everyone is". Advanced risk scoring can come later.
What Ados brings to mid-market programs
- Full portal setup in under a week
- Policy engine loaded and live from day one
- Consolidated monthly invoicing with cost-centre and project-code splits
- Xero/MYOB integration on our Growth and Enterprise tiers
- Named Australian concierge, sub-1-hour SLA
Read why Ados or book a demo — we''ll show you a working mid-market portal in 15 minutes.